HELPING CLIMBERS RISE
A climber in the San Diego 4.0 movement is a motivated emerging leader who is hungry to grow, learn new skills, and make a real impact. They are not waiting for permission. They are looking for the tools and pathways that help them rise in a world being reshaped by technology and empathy. San Diego 4.0 gives them that path through flexible online courses designed to build confidence, curiosity, and modern tech fluency.
Through these courses, climbers will learn how to use VR for Good to help seniors and communities feel seen, valued, and connected. They will explore augmented reality as a tool for storytelling, navigation, and hands-on support, both inside and outside the screen. And they will experiment with robotics to create smoother, safer, more efficient workplaces.
San Diego 4.0 helps climbers build the blend of heart and skills needed to thrive in the future and lead others there.
INDIVIDUAL BUILDER'S PLAN
Choosing your industry in the Builder’s Plan is the moment a Climber picks the path they want to master. This choice shapes how they learn to serve customers, lead teams, and strengthen their community. Restaurant 4.0 is for those who want to elevate hospitality through immersive training, AR menus, and personalized service journeys. Retail 4.0 fits Climbers who thrive in fast-moving environments, connecting storefronts to robotics, VR discovery, and data-driven customer engagement. Hotel 4.0 is ideal for learners drawn to guest experience, concierge innovation, and the power of AI avatars and delivery automation. Senior Living 4.0 speaks to those who feel called to purpose-driven care, using VR, AR, and robotics to support dignity, connection, and better daily life. Each industry provides Climbers with a clear path to build fundamental skills and become the next generation of Main Street leaders.
Choose the Restaurant 4.0 Path
Choose the Senior Living 4.0 Path
Choose the Restaurant 4.0 Path
Choose Restaurant 4.0 courses to master VR, AR, AI avatars, and robotics so you can grow faster, serve smarter, and rise as a next-generation climber.
Choose the Retail 4.0 Path
Choose the Senior Living 4.0 Path
Choose the Restaurant 4.0 Path
Choose Retail 4.0 courses to learn how VR, AR, AI, avatars, and robotics elevate the shopping experience and strengthen customer connection.
Choose the Hotel 4.0 Path
Choose the Senior Living 4.0 Path
Choose the Senior Living 4.0 Path
Choose Hotel 4.0 courses to master VR, AR, AI, and robotics, so you can elevate every guest’s shopping experience and lead your hotel into the future.
Choose the Senior Living 4.0 Path
Choose the Senior Living 4.0 Path
Choose the Senior Living 4.0 Path
Choose Senior Living 4.0 courses to learn how to improve the senior experience by creating stronger connections and daily engagement.
VR Supports Lonely Seniors
VR Supports Dementia Patients
VR Supports Dementia Patients
Learn how VR strengthens senior connection by bringing memories, places, and family moments to life, giving you the tools to support deeper community belonging.
VR Supports Dementia Patients
VR Supports Dementia Patients
VR Supports Dementia Patients
Learn how VR becomes a powerful tool that strengthens memory, reduces confusion, and helps dementia patients feel connected to their community.
360 Personal Experiences
VR Supports Dementia Patients
360 Community Experiences
Learn to create personalized 360-degree experiences that connect a viewer to their past, present, and future while building the skills that launch your Climber journey.
360 Community Experiences
VR Supports Dementia Patients
360 Community Experiences
Learn to create a 360-degree community training experience that guides employees on a calming trip to the park and strengthens learning.
Shared VR in the Real Reality
Shared VR in the Real Reality
Shared VR in the Real Reality
Learn to create shared immersive 360-degree experiences that train teams, inspire customers, and bring people together in a powerful new way to learn, explore, and connect.
Shared VR in a VR World
Shared VR in the Real Reality
Shared VR in the Real Reality
Start building real momentum by learning how to create shared experiences inside immersive VR worlds that bring teams together for powerful training or bold marketing breakthroughs.
Virtual Reality Basics Course
Shared VR in the Real Reality
Virtual Reality Basics Course
Learn VR Basics to understand your industry’s future, build immersive experiences, strengthen customer connections, and prepare to lead Main Street’s next chapter.
VR Training Basics Course
Shared VR in the Real Reality
Virtual Reality Basics Course
Learn the basics of using VR to train employees through immersive experiences that sharpen skills, build confidence, and prepare your team for the fast-moving world ahead.
Augmented Reality Basics Course
Interactive Robots Basics Course
Augmented Reality Basics Course
Learn AR foundations that enhance each customer moment through real-world overlays, guided discovery, and instant support, giving every visitor a more connected experience.
AR Training Basics Course
Interactive Robots Basics Course
Augmented Reality Basics Course
Learn AR Training Basics to create real-world enhancing onboarding moments that guide employees and customers, boost confidence, improve service, and prepare your team for Main Street 4.0.
Interactive Robots Basics Course
Interactive Robots Basics Course
Interactive Robots Basics Course
Learn the basics of interactive robots to boost customer connections, streamline service, and guide guests with real-time assistance across Main Street 4.0 experiences.
Delivery Robots Basics Course
Interactive Robots Basics Course
Interactive Robots Basics Course
Learn how delivery robots enhance speed, accuracy, and connection by helping climbers redesign the customer experience with smarter routing and smoother handoffs.
Cleaning Robots Basics Course
Cleaning Robots Basics Course
Cleaning Robots Basics Course
Cleaning Robots Basics teaches climbers how automation strengthens morale by reducing stress, boosting teamwork, and freeing employees to focus on meaningful service.
Security Robots Basics Course
Cleaning Robots Basics Course
Cleaning Robots Basics Course
Learn the basics of security robots to strengthen employee safety through real-time awareness, guided patrols, incident response support, and more intelligent monitoring.
360 Personal Experiences
Cleaning Robots Basics Course
360 Community Experiences
Teaching ten friends, employees, or members to become Builders strengthens your mission by spreading skills, creating momentum, and preparing your group for the next tech era.
360 Community Experiences
Cleaning Robots Basics Course
360 Community Experiences
The Main Street Innovators Podcast shares real success stories that guide Pathfinders with practical ideas, community inspiration, and the confidence to start building campaigns.
CHOOSE YOUR CITY
Our mission is to help the next generation understand their city's history and carry its story into the next era. Every street, landmark, and neighborhood was shaped by people who pushed through challenges and introduced ideas that moved their community forward. When a rising leader sees how those earlier choices created today's opportunities, the path ahead becomes clearer and more grounded.
Our online courses explain how a city grew, adapted, and pivoted during the first three industrial revolutions. True progress comes from city stewards who understand where they came from and choose to use new tools to bring their story forward.
Every city's journey includes three courses that instruct on the social, economic, infrastructure, and educational impacts of innovations.
- Main Street 1.0 (1750-1830)
- Main Street 2.0 (1870-1914)
- Main Street 3.0 (1950-2024)
El Cajon's Innovation Journey
Lemon Grove's Innovation Journey
El Cajon's Innovation Journey
El Cajon’s journey shows how three eras of innovation shaped community growth, expanded opportunity, and prepared climbers to lead Main Street cities into a bold, connected future.
La Mesa's Innovation Journey
Lemon Grove's Innovation Journey
El Cajon's Innovation Journey
Three online courses guide climbers through La Mesa’s rise across three industrial revolutions, showing how each wave of innovation laid the foundations for today’s Main Street future.
Santee's Innovation Journey
Lemon Grove's Innovation Journey
Lemon Grove's Innovation Journey
Learn Santee’s innovation journey through three powerful online courses guiding climbers from Main Street 1.0 to 3.0, revealing the breakthroughs, leaders, and turning points.
Lemon Grove's Innovation Journey
Lemon Grove's Innovation Journey
Lemon Grove's Innovation Journey
Three online courses guide climbers through Lemon Grove’s innovation journey across the first three industrial revolutions, showing how each era built momentum for the future.